The CanIndie Concept

The CanIndie concept is an idea..... with the goal of providing Canadian Independent Recording Artists the opportunity to build a strong Internet prescence. The success of CanIndie relies on active participation by Canadian Independent Recording Artists. Without this, the concept will fail.

A Simple But Effective Internet Marketing Plan

The CanIndie concept is based on building an online catalogue of Canadian Independent Recording Artists with strong Search Engine positioning..... a place easily found via Internet searches.

The strategy for building this type of online community is simple - you create a vibrant, continually expanding and evolving "satellite web", inside the Worlwide Web, as illustrated below.

CanIndie is the central portal to the WorldWide Web. Each member has an individual, comprehensive profile posted on CanIndie. Each profile contains carefully written "invisible" tags, specific to each artist, pointed to the Search Engines, as well as links to the artist's website, Blog, and FaceBook/MySpace/ITunes, etc. pages.

Links are posted on the artist's website, Blog, and FaceBook/MySpace/ITunes, etc. pages pointing back to CanIndie. In essence, a "mini-web" is created for each individual artist.

The key to success is numbers..... with each new member, the CanIndie "satellite web", and the artist's "mini-web" grows a little larger. As each expands, so does interest and placement from the Search Engines.